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The lesson for anyone who wants to start a community-oriented small business appears to be to avoid any mention of equity or social justice so as not to attract the lunatics. Just pretend to be an abusive boss looking for wageslave employees and then quietly pay them 2x the going rate.

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I don't think telling people you pay people fair wages is enough to attract too many of this. Chic fil A prides itself on paying better than other fast food places and I've never had a bad interaction with their employees or messed up order because they get higher quality teenagers on average. Toyota factories in Kentucky aren't even unionized because they pay their employees very well; I think my friend said it's like 80k/year for an entry level floor worker. I think couching it in terms of social justice is how you attract the unhinged crazies that will demand you live up to your rhetoric to an unrealistic degree.

Making your employees material lives better without pandering seems to be the winning formula, imo.

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The same is true of the Nissan factory in TN. They pay very well and have great benefits like matching 401kтАЩs etc - way better than union negotiated pensions.

Chick-fil-A fascinates me. The employees are so organized, efficient, and polite. IтАЩm through the drive-in at least twice per week for my mom and it is always a pleasant experience. Yes maтАЩam and no maтАЩam and please come again. Even if the line stretches around the block I still stop because they have people outside directing traffic and taking your order 10 cars back. ItтАЩs always a very short wait. On the very rare occasion they are out of something they offer up a substitute at no cost. ItтАЩs like a different world. Last month several of the employees had little rainbow pins on their uniforms - one would assume they had permission to do it for pride soтАж I donтАЩt eat chicken but I had a fresh peach shake a couple of weeks ago that blew my mind. Whatever theyтАЩre doing it seems to work.

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Same thing with In-N-Out.

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In general, it's best for business owners to keep their business and their activism (or their employees' activism) as separate as possible. Make personal donations or volunteer as much as you'd like, but keep your coffee shop, bar, or widget factory focused on business and compensating employees at fair market levels.

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Or, remembering that Portand is a leader in the USA for its number of strip clubs per capita (Oregon has full nude), bill yourself as a lesbian strip club. Many of the people youтАЩd want to avoid will self-select out of your candidate pool, and youтАЩd probably have lines around the block.

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Seems like putting out the virtue signal is tantamount to screaming "HeyтАФHEY! Look over here, absolutely nothing at all to potentially criticize, right?"

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I want to work for you!

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